Frasers brings former JD-owned brands under Flannels umbrella

News
 |  
May 2023
 |  
Retail Gazette
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What: Frasers Group will be bringing Guilio, Choice, and Base Childrenswear under its Flannels umbrella.

Why it is important: The group has been on an acquisition spree, with JD brands being the latest in its string of deals.

The group acquired the three chains along with 12 others from JD Sports for GBP 47.5 million in December of 2022.

Choice and Guilio will be brought under the Flannels brand, while Base Childrenswear will be rebranded as Flannels Junior in the coming months.

Closing down sales have begun and Frasers will close the stores permanently in areas with existing Flannels outlets.


Frasers brings former JD-owned brands under Flannels umbrella