Frasers acquires luxury homeware retailer
What: Frasers has acquired Amara living, a luxury homeware retailer.
Why it is important: Frasers group continues to acquire brands and retailers, with its latest acquisition aimed at developing Frasers into a credible homeware destination.
Following a string of continually increasing stakes in Hugo Boss, the group most recently added menswear tailor Gieves & Hawkes to its portfolio, snapping up five of the brand’s stores, including its Savile Row flagship.
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