What: The luxury retailer is opening a new store in Bolzano, Italy that combines retail and fine dining.

Why it is important: Franz Kaler has partnered with fine dining destination, Meta, proving its commitment to experiential shopping.

The company is relocating its Bolzano store to a bigger space inside the Palais Campofranco, a 14th century estate that already serves as a shopping destination.

The all-white space covers 1,614 square feet, with contrasting beige carpet and arches that frame big screens for video projections. The store will carry a selection of luxury brands, including Gucci, Valentino, Fendi, and Christian Louboutin.

The retailer has also partnered with the fine dining destination, Meta, with a location on the top floor of Palais Campofranco and a Meta Suite opening on the second floor above the store.

Kraler also plans to add a Michlein-starred restaurant to its ski-slope lodge in Cortna d’Ampezzo in addition to refurbishing the location for lodging, as the 2026 Olympics will be held close by.

Franz Kaler is among a roster of multibrand stores in Italy who are redefining the wholesale business model, with 2021 sales of EUR 53.8 million.

Franz Kraler’s new store in Bolzano adds fine dining experience