What: The department store is revamping its flagship store on Piccadilly by revamping its third floor as a Food and Drink Studio.

Why it is important: The retailer is looking to attract a wider range of shoppers through an experiential food hub where customers can eat, drink, and learn.

The Food and Drink Studio will have a multiuse kitchen where customers can attend workshops, take part in conversations, experience tastings, attend live cooking demonstrations and supper clubs.

Fortnum & Mason plans to invite emerging and established chefs and culinary pioneers from around the globe to hose live and virtual events. Additionally, more than 100 Fortnum & Mason chefs will be using the space to test and refine the food that is sold at the store.

A gin distillery will also be on site, where Customers have the opportunity to choose a personalized small batch of “Made in Piccadilly” Gin.

The space will also feature a dedicated area for Fortnum’s signature hampers, with luxury wicker liners, bespoke luggage tags and personalized labels available.

On the lower ground floor, the department store will have a cook shop offering ingredients, utensils, and cookware, as well as a library and bookshop, wine tasting area, a butcher and fishmonger, and gourmet fresh food.

Fortnum & Mason stated that it’s looking forward to a new era with sustainability, innovation, and customer experience at its core.

Fortnum & Mason to open an experiential food and drink hub