What: a sold-out for the department store star product

Why it is important: the critical situation has had terrible consequences on retail, but there are some silver linings as some products sell better than ever to ensure a semblance of festive Christmas

Famous for its luxury hampers, British Fortnum & Mason may is running out of its popular picnic backets as there was an unprecedented demand from shoppers sending gifts to loved ones they won’t see due to the covid-19 restrictions. There was an earlier order for presents and hampers this year as customers want to ensure a delivery in-time for the Holidays, as needs for courier have increased across the country.

“It’s not surprising that more people are spreading Christmas cheer in that way. But we have also seen more demand for hampers for self-consumption this year as they seek to make the most of their own festive period,” outgoing chief executive Ewan Venters said.

Fortnum & Mason hampers running out: “demand this year has been unlike any other”

Related items:

• Fortnum & Mason CEO to step down
• Fortnum & Mason names new CEO