What: Fortnum & Mason has introduced Fortnum’s Dispatch, a subscription delivery service offering regular refills of the retailer’s popular biscuits, teas, and jams.

Why it is important:  This service aims to enhance customer experience by providing convenient access to Fortnum & Mason's premium products, encouraging customer loyalty and expanding the retailer's market reach.

Fortnum & Mason has unveiled Fortnum’s Dispatch, a new subscription delivery service starting July 4. The service offers three subscription options: The Tea Post, providing a year’s supply of monthly tea refills for £100 annually; The Biscuit Post, offering monthly biscuit refills for £20; and The Teatime Dispatch, which combines tea, biscuits, and jams for £75 a month. Each subscription includes additional perks such as a customisable initialled china mug for tea subscribers. CEO Tom Athron emphasized the company's commitment to bringing Fortnum’s joy into customers' homes with this latest innovation.

Fortnum & Mason launches subscription delivery service