Fortnum & Mason Plc, the London retailer known for its Christmas gift hampers and royal warrant to supply groceries to the queen, is opening its first overseas store later this year in Hong Kong. The 312-year-old brand will sell tea, biscuits and other British goods from a 650sqm store at Victoria Dockside, a new $2.6 billion waterfront development.

While rival department stores in North America, Asia and Russia stock Fortnum products, this will be the chain's first stand-alone store outside the U.K. It's a departure from current trends within the sector, with U.K. retailers scaling back their physical presence as customers increasingly do their shopping online. "We have seen significant appetite for the Fortnum's brand and products in the region, with impressive year-on-year sales growth," Chairman Kate Hobhouse said. "Our latest expansion in Asia is an important next step for us, as we extend our reach further across the world."

The concept store will also feature a Fortnum restaurant overlooking Hong Kong's harbor, where they'll serve English afternoon tea.