Ira Neimark, who served as chief executive officer of Bergdorf Goodman in the Seventies and Eighties, died on 8 April 2019; he was 97. He was Bergdorf Goodman's president from 1975 to 1992.

Neimark landed his first retail job at 17 at Bonwit Teller in 1938 as a page boy, checking coats and mixing cocktails at the store's 721 Club. He took the helm at Bergdorf Goodman in 1975 and intended to re-establish it as New York's leading stage for global fashion. He made exclusive deals with Yves Saint Laurent, Christian Dior and Givenchy and reconfigured the store's second floor for what he called "European Collections." The New York Times in 1978 called him "the only American store president currently buying couture clothes."

Though Neimark formerly retired from Bergdorf's in February 1992, he never really left the fashion scene. He became an adviser to Oscar de la Renta as well as to Mitsukoshi, the Japanese retailer, and served as a director of Hermès International. He also devoted years to writing five books that included his memoirs, retail principles and philosophies on life.