Forever 21 landing in J.C. Penney

News
 |  
Dec 2021
 |  
WWD
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What: Forever 21 has found a new perch at JCPenney.

Why it's important: The move is intended to draw more teens and young adults to the retailer and bolster its cred as a “generational shopping destination.”

Forever 21’s assortment at J.C. Penney will include tops, bottoms and dresses that are “rooted in West Coast style and composed of new, neutral must-haves and trending design aesthetics like lush velvet and chic floral.


Forever 21 Landing in J.C. Penney