What: After Sheffield, the British high-end fashion and beauty retailer owned by Frasers Group, opened a second regional flagship.

Why it is important: The opening is another sign of the belief that Frasers has in physical retail and this has made it one of the most active groups as far as store openings are concerned in recent periods.

The claim of the three-storey, 35,000 sq ft (3,250 sqm) store is to offer “world-class brand edits rarely available outside of London, across women’s and men’s ready-to-wear and accessories and beauty”.

The opening is part of a programme that will see the company adding a further 10 flagships in the next five years.

Frasers has been on a general elevation drive in recent years, upgrading its Sports Direct chain, adding more upscale Frasers department stores and expanding the Flannels concept to be a major player in British luxury fashion retail (and more recently, in premium beauty retail as well).

The next flagship to open will be in Liverpool.

Flannels opens Leicester regional flagship