First insights of Black Friday results at John Lewis
What: First insights from John Lewis who had only 3 stores opened for Black Friday
Why it is important: A record online sales day with interesting insights from the top sellers
On the busiest Black Friday day, John Lewis reports a 35% increase on e-commerce on last year. Overall, this represents a volume increase of 65% compared to last year. Interestingly enough, when it comes to the top sellers by categories:
- In electronics, John Lewis clearly attracted customers thanks to deal on otherwise non discounted products (Apple)
- Fashion is still lagging behind: the top sellers are commodities (umbrellas, underwear)
- Home and beauty reflect the homeworking trend and the impact of lockdown in the UK.
Johnn Lewis back friday 2020 update
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