What: FibreTrace seeks to accelerate the fashion and textile industries’ sustainability efforts by democratising access to its digital transparency and traceability tool.

Why it is important: Traceability is becoming top of mind for retail and fashion decision-makers in order to meet shareholder expectations around improving sustainability endeavours.

FibreTrace works with brands, manufacturers, farmers and raw fibre producers to connect the supply chain. It has 2 products: FibreTrace Verified and FibreTrace Mapped.

The FibreTrace Verified product connects digital traceability with physical technology, applying non-toxic, luminescent pigments onto raw fibres at their source. The pigment is indestructible throughout the processing cycle and can be read and tracked at every stage of the supply chain through a hardware device. Each audit is recorded on the blockchain and provides AI-powered insights for businesses.

The FibreTrace Mapped product allows all players to register and upload details at each step of the supply chain process. Once a company uploads its products and information, the next actor in the supply chain is invited to contribute. This continues throughout the supply chain until the product is fully mapped out.

FibreTrace: a free, open-access traceability tool