Fenwick of the UK is reopening its department store in Bracknell in the new Lexicon shopping centre. The town centre redevelopment project around 50km to the west of London, was seen as an opportunity to build a store for millennials. It includes high-end digital screens as well as wine-dispensing machines. The new store's restaurants have been inspired by the experience of the food hall in its Newcastle flagship. While Fenwick still partners with Carluccio's and Caffé Nero, it has created its own patisserie and café, Mason & Rye, at the corner of the beauty hall. A wine and tapas bar Fuego is upstairs. Products are not neglected in the store with beauty brands and others tailored to millennials. Fenwick is planning to make its website transactional by the end of 2018.