What: Fenwick's SS24 campaign, "A Beautiful Balance," showcases a mix of harmonious opposites in fashion.

Why it is important: The campaign reflects Fenwick's innovative approach to blending diverse fashion styles and breaking conventional stereotypes. By incorporating a variety of contrasts—such as classic with avant-garde and masculine with feminine—Fenwick emphasizes personal expression and versatility in clothing, making a statement about the evolving nature of fashion and individuality.

Fenwick's SS24 campaign, named "A Beautiful Balance," has been unveiled, featuring work by photographer Morgan Roberts and models Wendy Huang and The Flag Twins. The campaign celebrates the fusion of opposing elements to create a balanced and unique aesthetic. Highlighting playful, expressive, and effortless styles, it juxtaposes various fashion dichotomies like the grandiose with the grimy and sheer with structure. The campaign includes pieces from diverse labels like Nanushka, Marni, and Victoria Beckham, embodying Fenwick's vision of mixing soft and feminine with hard and masculine elements. Holly Tenser, Fenwick's Head of Luxury, emphasizes the campaign's focus on self-expression and breaking stereotypes, offering versatile staple pieces that cater to every occasion.

Fenwick SS24 campaign mixes harmonious opposites