What: Fenwick has partnered with the football club Newcastle United, aiming to support local talent and creativity while putting the city and northeast region on the global map.

Why it is important: The collaboration signifies a significant development for Fenwick, reflecting its commitment to supporting the local community and expanding its global reach.

This collaboration includes benefits such as access to the hospitality box for football games and advertising opportunities. Fenwick's first advertising campaign, "Quiet No More," targeted at a younger audience, features moody images displayed across the U.K. Newcastle United's chief commercial officer expressed enthusiasm for the partnership, which extends to creating meaningful experiences to grow both brands internationally.

Fenwick named as luxury retail store partner to Newcastle United