What: Fenwick launched its first-ever advertising campaign, “Quiet No More”.

Why it is important: The launch of the ad shows the evolution of the store from being a discreet brand to one that is actively advertising and aiming to reach a younger audience.

The campaign features captivating images captured by the up-and-coming photography duo Pablo Estévez and Javier Belloso, as well as Ana Paganini.

To complement the campaign, Fenwick has organized a pop-up shop within their department store, where customers can purchase exclusive T-shirts. These limited-edition T-shirts carry empowering slogans such as "Quiet No More," "Unquiet Luxury," and "Wear Something With Volume.”

Fenwick had previously sold their Bond Street store and adjacent London properties last year and are now  focusing on investing in and developing their flagship store in Newcastle, signifying a shift in their strategic priorities.

Fenwick launches first-ever ad campaign