Feedback from IADS members: Measures to cope with coronavirus

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Apr 2020
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full report: Feedback from IADS members on measures to cope with coronavirus


Summary - 10 April 2020


Stores:

Most are closed. Non-food stores remain open. Exceptions are Sogo Hong Kong which are open but with very reduced traffic. SKP in Beijing and Xian have reopened after being closed.


E-commerce, where it is present, is operating well and is sometimes the only source of revenue for businesses. Home delivery has been instituted.


Offices:

Head offices are closed in cases where stores are closed. Staff is working remotely.


Staff:

Different solutions depending on the company and on the government assistance. From temporary lay-offs to furloughs…


Investment projects:

Most are on hold or postponed. Renovations postponed. Some top-priority projects are still alive.


Marketing:

Stopped or postponed. Only email, and social media remain in some cases.


Suppliers:

Reduced supply pipelines. Many orders cancelled or scaled back (especially SS20). For AW20 a range of measures such as reduction, minimum, cancelled etc. Replenishment only to web as appropriate. Some try to support suppliers through rent reductions…


Liquidity:

Will soon become a problem for some.


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