What: Disappointed with Farfetch’s declaration for the luxury platform, shareholders sent shares of its stock down 34.9% to USD 5.53.

Why it is important: As customers are beginning to favour in-store shopping again, and in light of the global economic strain, Farfetch’s general goals for driving growth in a fragmented luxury market were not enough to satisfy investors who sent the stock down 34.9%.

Neves presented Farfetch as a collection of three main and intertwined businesses: Platform Solutions, which provides e-commerce capabilities to brands and retailers; the Marketplace, connecting buyers and sellers via e-commerce, and the New Guards Group, which develops brands.

Investors are questioning Farfetch’s capabilities to add up all its ventures, especially how it can leverage New Guards.

Farfetch stock drops 34.9%