What: Farfetch has teamed up with sustainability ratings company Good On You to launch a sustainability hub to help brands better understand and communicate their sustainable credentials.

Why it is important: The new ‘one-stop-solution’, called Good Measures, will give brands a “comprehensive view” of their current sustainability rating and provide customised guidance on where they can improve.

Brands can submit publicly disclosed information on their performance that allows them to get rated or re-rated by Good On You. If they achieve a high enough rating, they will qualify for the Farfetch Conscious Collection.

Good Measures is grounded in Good On You’s sustainability rating system, which measures how individual brands impact people, the planet, and animals. The system collates information from over 500 data points such as independent standards and certifications; third-party indices; and brands’ own public reporting.

Farfetch links with Good On You