What: Enrique Ostalé, CEO of Falabella's parent company, highlighted the transformative impact of Artificial Intelligence (AI) on consumer behavior and marketing strategies during the XXXI Chilean Marketing Congress of Icare.

Why it is important: AI is revolutionizing how companies understand and anticipate customer needs, enabling more personalized and efficient marketing strategies. This transformation will significantly influence consumer purchasing decisions and overall behavior, shaping the future of marketing.

Enrique Ostalé, CEO of Falabella's parent company, emphasized the profound impact of AI on consumers during his speech at the XXXI Chilean Marketing Congress of Icare. He highlighted that AI is changing how purchasing decisions are made, with search engines and recommendation systems becoming more tailored to user preferences. Ostalé noted the significant role of voice assistants and AI-driven data analysis in understanding consumer behavior, enabling companies to make data-based decisions and create personalized marketing campaigns. He stressed that AI allows businesses to be proactive in predicting customer preferences and trends, enhancing the customer experience. Ostalé concluded that AI represents a paradigm shift similar to the advent of the Internet, urging caution in over-relying on so-called experts due to the nascent stage of AI's development.

Falabella's parent company CEO predicts profound impact of AI on consumer behaviour