What: Chileans chose Falabella as the most valued brand in the multi-store category based on the annual ‘Chile3D’ study carried out by Growth For Knowledge.

Why it is important: The recognition demonstrates the retailer’s commitment to customer satisfaction through its constant product offerings and service innovation.

The study was based on 4,800 people who evaluated 312 brands in 64 categories with a focus on consumer expectations in terms of digitization and trust building, as well as other variables relevant to the brand evaluation.

Falabella Retail is the most valued brand in Chile within the multi-store category