What: The retailer has introduced new products to its advertising service.

Why it is important: The new range of options aims to accompany customers throughout the shopping experience, providing visibility, recognition, and engagement with its different firms.

Falabella Media works with over 120 brands and is looking to further enrich its proposal and alliance with these brands so it can reach consumers and connect with them through different advertising services.

Some of the new features include real-time messaging, which will enable them to generate personalised communication, in-store dashboard advertising, and product launches.

FMedia will also soon offer more services including the incorporation of Google Ads and Meta, expanding its offer of functionalities for companies.

Falabella expands the range of services and products on its FMedia platform