What: Falabella hosted its "Fmedia Day" 2024, showcasing its Retail Media proposal to over 100 strategic partners.

Why it is important: This event underscores Falabella's leading position in omnichannel retail, demonstrating a commitment to enhancing brand visibility and customer engagement through comprehensive digital and physical advertising strategies. The collaboration with major brands indicates a significant opportunity for mutual growth and customer acquisition.

The 2024 "Fmedia Day" by Falabella, the Chilean retail powerhouse, successfully convened over 100 strategic allies, including major brands like Apple, Samsung, L'Oréal, Dior, and Puma. The event highlighted Falabella Media's achievements as a formidable omnichannel platform in the retail sector. Cristián Latorre, manager of Falabella Media, emphasized the division's capability to offer brands complete visibility, precise consumer insights, and robust performance analysis of their investments. Falabella Media currently partners with over 240 brands, providing access to its extensive network of both digital channels and physical store locations for product launches, creative strategies, and new customer acquisitions. Key services include real-time messaging for personalized communication at the point of sale, in-store advertising across 200+ screens, and support for innovative product debuts. The digital media plan implemented in 2023 notably attracted over 25 million visitors to falabella.com, fostering a virtuous cycle of growth and enhancing campaign effectiveness for its commercial partners.

Falabella celebrates its "Fmedia Day" 2024