What: Facebook Hong Kong has launched its first pop-up store in the territory, introducing its ‘Your Profile, Your Home’ campaign. The pop-up store aims at educating consumers on how to personalise their experience using the Facebook app while maintaining their online privacy and safety.

Why it is important: Social media are challenged in many ways. In response, Facebook aims to teach customers the app’s privacy control and settings.

The store also houses Instagrammable spaces with interactive AR filters. An on-site quiz is also available for visitors to participate. Facebook Hong Kong pop-up store is scheduled to open until December 7.

Facebook opens in Hong Kong its first pop-up store in Asia