What: How Central World transformed a problem (Isetan leaving) into an opportunity

Why it is important: Interestingly, they have chosen to keep a Japanese flavour to keep the special positioning of the place.

Central World, a prominent mall in downtown Bangkok, faced the challenge of its anchor tenant, Isetan, a seven-level Japanese department store, going out of business in 2020. This was triggered by border closures, lockdowns, and trading hour restrictions due to the pandemic, coinciding with the end of Isetan's 30-year lease. Rather than viewing this as a loss, the mall owners, Central Pattana, saw it as an opportunity to reimagine the space.

Three years later, the mall has transformed the space into an "urban lifestyle destination". Instead of another department store, Central Pattana restructured the space to have mini-anchors on each level. The Japanese theme remains evident, particularly on the third floor with its "Japan Avenue", which features a food court, Nippon Market, and a small restaurant. The ground floor hosts American dining chains, Shake Shack and the upcoming Cheesecake Factory. The second floor boasts The Rink, a large ice rink, surrounded by kid-centered activities and stores. The fifth floor introduces Nitori, a Japanese home furnishing store marking its debut in Thailand, while the sixth floor houses a Kinokuniya bookstore. The top floor has an international food court.

The transformation of Central World underscores the evolving nature of malls, which are diversifying their offerings in response to challenges like e-commerce and the decline of traditional department stores. Central World's efforts show how a diverse range of shopping, dining, and entertainment options can be introduced while retaining elements cherished by patrons, like the Japanese theme, ensuring a vibrant and dynamic shopping experience.

Exploring Central World’s Isetan remake