Exclusive brands for Bloomingdale's new designer floor

When Bloomingdale's 59th Street will unveil its renovated designer floor early next year, 17 designers never carried before will be part of the presentation. Irish designer Alison Conneely, Dubli-based, is part of the mix. "Alison is our first Irish designer in ready-to-wear and it's exclusive to us," said Frank Doroff, vice chairman of Bloomingdale's and general merchandise manager of ready-to-wear, who discovered Conneely at the WearingIrish fair held in Manhattan to promote Irish designers. "We were immediately impressed by Alison's blend of artistry and craftsmanship when we first met her. Bloomingdale's is always searching for new designers and unique offerings for our customer." Bloomingdale's decades ago did stage a promotion showcasing Irish products. Meanwhile, Bloomingdale's new designer floor, expected to be complete around late January or early February next year, will be bolstered with trunk shows, luncheons, special events, and labels new to the store. It's a culmination of the ongoing renewal of the flagship involving most of the floor space from footwear to home to denim and ready-to-wear.
