In order to keep the social distance implemented because of the sanitary crisis, and yet host popular yearly events, the big three European Fashion Weeks have decided to go digital.

In late April, the British Fashion Council announced that London Fashion Week will go ahead in June, merging menswear and womenswear showcases to form a "gender-neutral platform". The digital-only event will take place between 12 and 14 June, when London Fashion Week Men's was slated to run. The content will be rolling out on londonfashionweek.co.uk.

In a similar move, the Camera Nazionale della Moda Italiana announced the organisation of a digital Milan fashion week: Milano Digital Fashion Week – July Issue. Set to take place from 14 to 17 July, the event will be dedicated to menswear collections for Spring/Summer 2021 and men's and womenswear pre-collections for Spring 2021. The Milan-based organisation will set up a digital platform, which will be accessible through its website, cameramoda.it, as well as a range of social media channels.

France's Fédération de la Haute Couture et de la Mode announced that it is also in the process of developing a digital event for this June, "dedicated to image and communication." The Paris Fashion Week Online will take place from 9 to 13 July and present the menswear collections for Spring/Summer 2021. "Each House will be represented in the form of a creative film/video. Additional content will be included in an editorialized section of the platform. All of this will be widely shared on the main international media networks," explained the Fédération.

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