What: European retailers are looking to balance attracting customers with festive light displays while acknowledging the impact of the energy crisis.

Why it is important: Retailers are navigating the energy crisis by using more energy-efficient lights, switching them off earlier and heating shops less to show solidarity with consumers facing soaring utility bills.

In France, companies are moving to become entirely reliant on LED lighting and avoid outages or shortages this year by reducing water, energy and gas consumption due to supply shortages. Other European countries have implemented similar initiatives with retailers reusing lighting displays and shortening the duration of displays.

Energy crisis dims holiday light displays