What: A successful series made fully shoppable through the parallel release of a dedicated collection.

Why it is important: IADS has identified this opportunity back in Q3 2020 and communicated it to relevant members. We believe very much in the parallel release of cultural content and related shoppable merchandise.

IADS partner Mint Group has finally released a collection in coordination with ViacomCBS for the second season of Emily in Paris, due to be aired mid-December. The collection will be released at the same time and will allow the audience to buy almost in real time the garments and accessories features in the series. Among the participating brands, there are Chanel, AZ Factory, Makri, Zeus+Dione, Goossens, Causse and others such as French chef Pierre Hermé. The collection will also be streamed on Netflix.com, Saks.com, and vendors e-commerce websites. Prices run from 30 euros for a box of macaroons to 7,430 euros for a pair of earrings.

 ‘Emily in Paris’ Will Have Shoppable Content for Season 2