El Corte Inglés joins the '200challenge'
Launched by the Shackleton agency, this challenge is a way for brands to join the fight against coronavirus. 200cm is the safe distance that public health authorities recommend people should keep from one another in order to avoid the spread of Covid-19. To help everyone remember it, this challenge suggests to brands everywhere on the planet the following small gesture: 'adjust the logo's tracking to ensure a minimum letter spacing of 200, add #the200challenge and share it.'
El Corte Inglés, Zara, and more than 500 other brands already joined in.
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