What: London's Westfield London and Westfield Stratford are set to host the London Eid Festival, celebrating Eid al-Fitr, with expectations to draw over 300,000 visitors.

Why it is important: This festival not only marks a significant cultural and religious celebration but also highlights the role of major shopping centers in fostering community spirit and engagement. The success of the previous year's festival underscores the potential for such events to drive foot traffic and enhance the shopping experience, offering a blend of entertainment, retail diversity, and cultural festivity.

Westfield London and Westfield Stratford are gearing up to host the London Eid Festival this April, following the event's success in 2023. Expected to attract over 300,000 visitors, the festival will celebrate Eid al-Fitr with an array of activities and entertainment. The festivities, running from April 12-14 at Westfield London and April 19-21 at Westfield Stratford, will feature fashion, boutique items, and homewares from eight different countries, alongside live performances, children’s choirs, Qawwali bands, and DJ sets. Katie Wyle, Head of Shopping Centre Management at Unibail-Rodamco-Westfield, emphasized the festival's significance in bringing together and celebrating diverse communities. These events showcase the shopping centers' commitment to leveraging cultural celebrations as a means of drawing in visitors and strengthening community ties in the post-pandemic landscape.

Eid festival back at London Westfield sites after 2023 success