What: EBay has launched a streetwear pop-up store called "Canal Street Wear" in New York City.

Why it is important: This offline presence complements eBay's efforts to attract customers in-person, such as previous pop-up shops and authentication events.

The store sells authenticated products from top-rated eBay sellers and allows customers to verify the authenticity of their own streetwear items. It features brands like Nike, New Balance, Louis Vuitton, Bape, and Chrome Hearts.

EBay has seen a significant rise in consumer interest in streetwear, with worldwide searches increasing by over 150% since the beginning of 2023. The company aims to make eBay the most trusted destination for streetwear by expanding its Authenticity Guarantee program.

The pop-up store is located on Canal Street, known for its counterfeit goods, and eBay has been combating fakes by expanding verification services and acquiring a digital identification and authentication firm.

EBay opens streetwear pop-up in New York City