Grace Beauty, set to launch this year, aims at facilitating the life of beauty consumers with disabilities thanks to its easy-to-use products. The company is based online and is set to launch three different mascara handles with wands attached. Compatible with any mascara tube, the products include the Ring Grip, which gives a secure hold on the wand, the Square Grip, which allows for easy hold and opening, and the Safe Grip, which gives a wide angled grip and ensures better control. "Anyone, regardless of ability, should be able to use any beauty product they want to," states the brand's site. "To help this cause, we're making accessories for people with disabilities." Because it's not the makeup that's the problem, but the packaging it comes in.

With the site also having a community area, Grace Beauty offers users a chance to tell their story as well as give feedback.