What: A CommerceNext survey, in collaboration with Forrester Research, indicates a positive outlook for the e-commerce sector in 2024, with businesses focusing on technology investments to drive growth.

Why it is important: This optimism reflects the sector's recovery and adaptation after the tumultuous period since 2020, highlighting the resilience and potential for steady growth in e-commerce.

A recent survey by CommerceNext, conducted with Forrester Research, reveals an optimistic forecast for the e-commerce industry in 2024. The survey, which involved senior leaders from 113 companies, found that a majority of large consumer e-commerce businesses anticipate revenue growth this year. About 57% of respondents expressed a positive outlook on digital revenue, and 42% plan to invest in technology, hiring, and marketing to enhance their businesses. Despite the challenges faced since 2020, including the pandemic and economic fluctuations, more than half of the retailers experienced an increase in online revenue in the last quarter. The survey's findings align with the better-than-expected performance during the recent holiday shopping season, although there remains cautiousness due to uncertainties like inflation and global stability. The year 2024 is expected to be pivotal for scrutinizing digital investments and maximizing their efficiency and effectiveness.

E-commerce Sector Anticipates Growth in 2024, CommerceNext Survey Indicates