At New York Fashion Week, Samsung will debut new mirror displays that combine digital signage with a reflective mirror. The mirrors, called ML55E, have been in testing and have been used for two months in South Korea, but this will be the first time they will make their major commercial debut. Ron Gazzola, vice president of product marketing at Samsung Electronics America, said that with this technology, the comparably "static and dormant space" of the fitting room mirror now has the potential to become dynamic and engaging. Like a digital advertisement merged into a mirror, the 55-inch display of each screen can be customized to the retailer's whims and include proximity sensors so that they can activate when a customer comes near.

Illustration 'Dynamic Mirror at New York Fashion Week september 2016' (png - 0.31Mo)