What: Fashion brands are slow to open stores in Dubai's community malls, missing out on a growing demand from local residents.

Why it is important: With Dubai's population set to double by 2040, there is a rising need for convenient retail options in residential areas, presenting a significant opportunity for fashion brands to cater to local demand away from the crowded mega malls.

Dubai's population growth and urban expansion are driving a demand for community malls in residential areas, offering a convenient alternative to the city's bustling mega malls. These smaller malls provide an opportunity for fashion and beauty brands to establish a presence and engage with local consumers in a more intimate setting. Despite this potential, many global fashion brands have been slow to move into these spaces, focusing instead on high-traffic mega malls. As Dubai's population decentralizes, the demand for well-executed community retail is increasing, creating a significant opportunity for brands to cater to local needs and experiment with new retail formats without heavy capital investment.

Dubai’s community malls are a missed opportunity for fashion