What: A new trend on social media show that algorithms are not the only way for retailers to address customers.

Why it is important: GenZers value personal advice, efficiency and ability to go out of their comfort zone, in addition to being able to tap other people’s communities. This might be a way for department stores to create new relationships with them.

Despite economic uncertainty, Gen Z is embracing personal styling, particularly when it comes to secondhand fashion. The #stylebundle trend, where personal stylists curate secondhand clothing selections for customers, is gaining popularity on platforms like TikTok, creating a sense of community and uniqueness. Gen Z is drawn to the personalization and unique finds offered by stylists, as well as the opportunity to experiment with new styles. This trend is driven by the desire for thrifted fashion combined with personalized expertise. Brands and retailers looking to tap into this trend should focus on value, customization, altruism, and credibility to attract Gen Z customers.

Do you know #stylebundles?