What: After the Paris flagship store received a modern makeover, the French fashion house is opening a sprawling pop-up store in Seoul housed in a metallic mesh structure recalling the facade of its historic headquarters in Paris.

Why it is important: The 7,500-square-foot complex, seen as the next generation of pop-up stores, is located in the former industrial zone of Seongsu-dong, which has become a popular area filled with craft coffee and organic restaurants.

The temporary structure is due to remain in place for several years, evolving with the seasons and collections. When it opens on May 1, the store will offer the pre-fall collection designed by Maria Grazia Chiuri, artistic director of womenswear, one day after its runway debut at the city’s Ewha Womans University.

The store’s decor will feature original furniture pieces by South Korean designers The house’s signature toile de Jouy motif is printed on traditional Hanji paper, made by mixing mulberry fiber and natural wood pulp.

For the Café Dior backdrop, Dior collaborated with Korean digital design company D’strict on images inspired by the lush gardens of founder Christian Dior’s childhood home in the French seaside town of Granville.

Dior to open a pop-up complex in Seoul