What: Christian Dior has confirmed its sporting ambitions. After the singularly athletic looks that made up part of the Spring/Summer 2022 collection unveiled during Paris Fashion Week, the brand has announced a partnership with Italian gym equipment specialist Technogym.

Why it is important: After launching Dior Vibe, a line of athleisure wear including leggings, boxing shorts and sports bras, the brand intends to benefit even more from the increase of sport practice by venturing in a new (unexpected?) category.

Dior creative director Maria Grazia Chiuri has personalized a connected treadmill, a multifunctional weight bench including accessories such as dumbbells, and an exercise ball. The pieces are white and feature the Technogym logo, as well as the Christian Dior name between two horizontal black stripes. The collection will be available in Dior stores around the world starting January 2022.

Dior launches exercise equipment with Technogym