What: Former El Corte Inglés president Dimas Gimeno will open first-ever WOW store in Madrid next year.

Why it is important: The project shows the remaining consistency of the multi-product inner-city flagship model.

Dimas Gimeno has returned to retail with his own project: a multi-product store that will rival the likes of Primark, Amazon and El Corte Inglés. Selling everything from homeware to fashion, the flagship will open in the Summer 2021 on Madrid’s Gran Via and will occupy 5.500sqm. The store is hoped to be the first of many, and the company also plans to open pop-up stores in the meantime.

Former President of El Corte Inglés to launch new bargain brand