What: A new line launched by the retailer in the midst of the hardest year ever.

Why it is important: Private labels are a significant contributor to margin, when well executed. Dillard’s decided to go a step further by collaborating with a fashion brand for the design and style.

Dillard’s teamed up with US brand Toccin to create a 60s and 90s inspired collection of dresses and prints. With a USD 199 average price, the collection is thought to be radically new and fresh on the floor, in order to bring fresh air in Dillard’s offer (and possibly lure in fashion-oriented customers). Inclusive sizing, deliveries in drops, thought to be worn both at home and at the office, this new collection embeds in its core many of the characteristics of modern fashion brands.

Interestingly, in spite of the challenging context, Dillard’s seems to invest on its private label business to differentiate from competitors, as it already launched earlier this year an activewear line.

Also, the topic of Private Labels is of importance for IADS members too. Do not hesitate to look at thevideo and resources related to the meeting organised on 15 January 2021 on this topic.

Dillard’s Offers Exclusive LDT Dress Line From Toccin NY