What: Dillard’s reported first quarter 2021 sales of USD 1,328.5 million, an increase of 73% over the previous year.

Why is it important: The strong sales and earnings performance indicates that customers returned to shop following the pandemic.

Last year due to Covid-19, customers were forced to stay at home. However, as the warmer weather arrives, vaccinations increases, and stimulus money releases, Dillard’s sales increased over 2019 levels.

In addition, Dillard’s limited-edition capsule collection which was developed by Kimberly Whitman for Antonio Melani will make shopping even more interesting as it features feminine prints, strong colors, and dresses for entertaining.

Dillard’s is expected to have strong selling and earning results in the second quarter as customers are attentively returning for their social occasion needs.

Dillard’s Beats Expectations And There’s More Good News To Come