What: The Neiman Marcus Group communicates on its social and environmental commitments, as an illustration of its ability to reinvent itself through employees empowering.

Why it is important:  The group has released its first ever ESG report in March 2022, confirming that sustainability and social commitments are now must haves for all retailers.

The Business of Fashion makes an extensive coverage on how Neiman Marcus is nurturing a growth mindset within its organisation, to make sure that the USD $600mn investment planned in technological, store and supply chain areas will be exploited at its fullest potential by the teams. This involves:

• The adoption of Farfetch’s technologies to power the Bergdorf Goodman website and app (following an investment of USD $200mn made by Farfetch into the group). This also involves upskilling employees to make sure they use the in-house digital tools,
• A focus on sustainability and social commitment, through a majority women-led leading team and the use of ESG KPIs in daily operations. The company has released its first ever ESG report in March 2022.

Geoffroy van Raemdonck, the CEO, has formalized this mindset under the name “the NMG Way”, based on 5 pillars: be bold, be memorable, be trustworthy, be all heart and be the best. He also encourages what he calls “micro-ideas”, i.e. making sure that everyone in the teams has the possibility to voice new ideas and put them into action.

Digital and cultural transformation at Neiman Marcus Group