DFS launches its largest Beauty Hall in Hainan, China
What: The largest Beauty Hall in the world opens in Hainan
Why it is important: Such an opening clearly shows that for DFS and LVMH, the market is shifting, and Hainan is now a gravitational point in the international touristic economy.
DFS has teamed up with Shenzhen Duty Free Group to launch the world’s largest Beauty Hall, in Hainan, on 6,300 sqm and 2 floors. It will be home to 80 brands, and 20 will join them at the end of next year.
Such a location shows the importance given by DFS to the Chinese market and completes the experience with a WeChat e-shop which already includes 70 brands on offer.
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