Department stores expand their beauty offer

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Jun 2019
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Department stores beauty
Department stores beauty


A piece in the Business of Fashion examines several department stores and their large beauty departments in the light of the remodelling by Harrods of its beauty floor. This will be finished in December and will cover around 9000 m², 50% bigger than the old one. In January, Bloomingdale's updated and expanded its own beauty department, and last year Saks did the same. Three years ago it was Harvey Nichols. They all share an expanded size and many are trying for some exclusivity. Department stores remain the main destination, according to BoF, for fragrance, but have been losing out on skincare and makeup.


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