Justin Timberlake is relaunching his William Rast fashion collection by fronting a new Americana-influenced ad campaign for the line. Some 11 years on since creating the brand with Trace Ayala, the pair has decided to give the brand an image makeover to unveil its new designs. In the new promo, they reflect on the way their childhood in the small town of Millington, Tennessee, inspired both their personal style and the pieces they are creating for William Rast.