What: Bloomingdales has named Denise Magid as its very first chief merchant.

Why it is important: The retailer has added a layer of management in a structure that’s more aligned with competitors’ senior ranks.

Despite competitors long having chief merchants in place, Bloomingdale’s has never had anyone in the role. The appointment is timely as their merchandising and buying are rapidly changing and getting more complex through the adoption of additional channel formats.

The new role is intended to drive the strategic direction and performance of the retailer’s merchandising initiatives, be responsible for new partnerships and enhance existing ones, expand the brand matrix and product assortment, and influence the future growth of the Bloomingdale’s brand.

Magid has been serving as the department store’s executive vice president and general merchandise manager for ready-to-wear, center core, concessions, and outlets.

Denise Magid becomes Bloomingdale’s first chief merchant