What: Decathlon announced plans to invest EUR 100 million (USD 111 million) in India over the next five years to expand its store count and boost local manufacturing.

Why it is important: As one of Decathlon's key markets, India represents a significant growth opportunity in the global sports goods sector, which is expected to grow substantially by 2027. Decathlon's investment reflects its commitment to becoming a dominant player in the Indian market, where it already competes with major global brands like Nike, Adidas, and Puma.

Decathlon has unveiled a USD 111 million investment plan to expand its presence in India over the next five years, aiming to increase its store count from 110 to 190 and enhance local manufacturing, which already accounts for 68% of its sales in the country. This move is part of Decathlon's broader strategy to double its business in India, a market it views as crucial for its global growth, with expectations to rank among its top five markets worldwide within five years. The company's sales in India surged by 37% in the fiscal year ending March 2023, highlighting the market's potential amidst growing competition, including from Reliance Group's upcoming sports retail format.

Decathlon to invest USD 111 million in expanding its India operations