What: a sports retailer turning its web shop into a marketplace

Why it is important: Competition online is harsh and opening a marketplace with a larger assortment will allow for retailers to gain a larger customer basis. It facilitates the transaction process for brands, and gives customers the possibility to purchase many items under one digital roof, which offers them the convenience they seek at the moment

Decathlon Belgium web shop will become a real 'Marketplace' that will feature products from more than a hundred other sports brands. Decathlon will coordinate transactions, while the partners themselves will be responsible for shipping and handling the ordered products; or can choose to outsource the logistics to Decathlon. The webstore also offer the possibility to buy services such as travel or workshops, in a way to strengthen Decathlon's offer and to lead it into becoming the 'best sports offer'.

The project will launch in Belgium at the end of the year and is expected to roll out to other European countries in 2021.

Decathlon turns web shop into marketplace

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