DeBijenkorf launches webshop in France
What: the Dutch department store opens a French-language webshop available at debijenkorf.fr
Why it is important: the expansion of e-commerce will allow for the retailer to gain a wider consumer basis and extend its reach in Europe.
The department store already opened a French-language webshop in Wallonia, Belgium, in September and now enters the French territory. DeBijenkorf already has a dedicated website in Germany and plans to open one in Austria, further expanding in Europe.
CEO Giovanni Colauto explains his omni-channel plans in the new book 'The Future of Department Stores'
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